I usually start the day by making a coffee and checking my emails. I have a scan through the morning news bulletins to pick up any interesting updates from the sectors we work in. Every day can be very different from the last, so I review my to-do list and set myself a rough plan for the day.
My key responsibilities include:
Creating content for press, the website, social media and internal communications
Ensuring the Houghton International brand is kept consistent and promoted internally and externally
Working on developing our employer brand to position Houghton International as a top employer in the North East
Planning for trade shows and conferences
Recording and tracking monthly KPIs to help measure the success of our marketing activities across various channels
I’ve been at Houghton International for seven months now and in that time the role has already changed a lot. As I’ve learned more about the business and the work we do, my responsibilities have grown and evolved. Our marketing team has also grown in this time, and I expect my role to become a lot more focused on our brand as an employer and promoting the business as a top employer throughout the North East. Houghton International is growing quickly so we’re always seeking talented people to join the business.
One of the Houghton International values is to hire for attitude and train for skill, and I’ve definitely seen this in my time here. I’ve been on several training courses to help build my skills. I like that I have a say in my own learning and development – as long as I can demonstrate why it would be useful in my role I know anything I suggest will be considered.
One of the highlights of my job is that I’m part of a great team who make every day enjoyable, and everyone across the business has a friendly, positive attitude. I also have the chance to get involved with all sorts of ideas and projects, which means there’s always something new to learn and new challenges to take on.
The most difficult part of my job has been learning the more technical side of things from scratch. I have no background in engineering so I’ve had to spend a lot of time researching and learning from different people around the business. This is been really challenging and there’s a lot to learn, but it’s also fascinating.
I had an interest in marketing from right back when I was in school, and so I went on to study it at university, during which I did a year’s placement at an accountancy firm. I graduated top of my class with a first class honours degree in marketing. After spending six months at a digital marketing agency, growing my experience of working with a range of different businesses, I joined Houghton International.
For someone wanting to progress to a role like mine, I would suggest they get as much experience as possible in different types of organisations. My placement year was invaluable. You also need to be enthusiastic and open to new challenges — in a marketing role you can find yourself with all sorts of unexpected responsibilities!